Turning Long Articles into Short Social Media Posts with Claude AI

Why Repurpose Long Articles for Social Media?

Recycling long-form content into bite-sized social media posts is a savvy marketing move. It extends your reach without reinventing the wheel, allowing one article to spawn many posts across platforms. In fact, over 70% of small businesses repurpose content, and a single piece (like a podcast or blog) can be transformed into 40+ pieces of content that achieve dramatically higher reach.

By adapting your article for Twitter, LinkedIn, Instagram, Facebook, and Threads, you can meet your audience where they are with format-appropriate posts. This not only saves time but also reinforces your message consistently on each channel. Modern AI tools like Claude make this process even easier by quickly generating platform-tailored copy while maintaining your brand voice. The result is a productivity boost for marketers and creators – spreading big ideas in small packages.

Key benefits of content repurposing:

Maximum Reach: Break down one long article into multiple social posts to engage different audiences (you get more eyes on your content without starting from scratch).
Consistent Messaging: Ensure your core message stays uniform across platforms, building a cohesive brand presence.
Time and Effort Savings: Let AI handle the heavy lifting of summarizing and rewriting, so you spend less time writing and more time on strategy (one team saved 20+ hours per week by automating this workflow).
SEO and Visibility: More content in more places improves your visibility (and linking back to the full article can drive traffic and SEO benefits).

With a solid repurposing strategy, you can amplify a single article’s impact exponentially. Now, let’s see how to do it step-by-step using Claude AI.

Using Claude to Transform Content

Claude is a powerful AI assistant that can help turn your long article into ready-to-publish social snippets for each platform. You can use Claude in two ways: through the Claude.ai chat interface for one-off content creation, and through the Claude API for batch automation when you want to repurpose at scale. We’ll explore both.

Claude has a very large context window and can handle long documents easily, which is perfect for lengthy articles. You can feed Claude your entire blog post (even multiple pieces plus style guides) and it will retain that context to ensure outputs match your content and voice. To get the best results, you’ll want to guide Claude with clear instructions. Below we outline how to do that via the chat interface and via API automation.

Using the Claude.ai Interface (One-Off Content Creation)

If you’re repurposing content on a case-by-case basis, the Claude.ai web interface is the easiest place to start. Follow an instructional workflow in the chat to systematically generate social media posts from your article:

Start a New Chat and Provide the Article: Begin with a fresh Claude conversation for each article to keep context focused. Paste in your long-form content (or a detailed summary) and clearly state what it is. For example: “Here is a 1500-word article about {{topic}}. I want to repurpose it for social media.” Claude can handle large files, so feel free to include the full text. This gives Claude the foundation it needs. (Tip: You can also include your brand voice guidelines or a brief description of your audience in this message, so Claude stays on-brand.)

Extract Key Points and Tone: Next, ask Claude to identify the highlights or main takeaways from the article. This helps ensure the social posts focus on the most important info. For example: “Summarize the 3 most important points or quotes from the article.” Claude will return a concise list of highlights or a summary. Review these and confirm they align with what you want to share. This step is important because it guides the direction of your social posts. Claude can even pull out compelling quotes, statistics, or tips from the text.

Generate Platform-Specific Posts: Now, you’re ready to create the social media copy. It’s best to tackle one platform at a time so you can tailor the style. Clearly prompt Claude for the type of content you need, including any constraints (character limits, tone, format). For example, you might say: “Using those highlights, write a Twitter thread that fits 280 chars per tweet” or “Draft an engaging LinkedIn post from this article, in a friendly, professional tone.” Provide specifics such as the number of tweets or desired word count for a LinkedIn post. Claude understands how different platforms work and will adjust tone and brevity accordingly. We’ll give detailed prompt templates for each platform in the next section.

Review and Refine: After Claude generates a post, take a moment to edit and polish it. AI outputs are a great first draft, but you’ll want to ensure the content is accurate, on-brand, and in your authentic voice. Check for any factual errors, tweak wording to sound more like you, and make sure any platform-specific nuances (hashtags, emojis, links) are correctly used. This review step is quick and crucial – teams using AI still rely on human editing to get the best results, turning rough AI drafts into polished gems. If something is a bit off, you can give Claude feedback in the chat (e.g., “Make the tone more casual” or “shorten this part”) and it will refine the post.

Repeat for Each Platform: Continue the conversation or start a new one for each platform you need. Claude can keep the context of the article in one chat, which is handy if you want multiple outputs (e.g. first a Twitter thread, then a LinkedIn post from the same article). Just be clear when switching tasks – you might say: “Great. Now using the same article, write an Instagram caption…” etc. This ensures Claude knows you’re moving to a new format. Starting a fresh chat for a new article is recommended to avoid confusion between different source content.

Using Claude’s chat interface in this way is very straightforward. You’re essentially having a conversation with a skilled writing assistant: first giving it the source content, then guiding it through each type of social post you need. Claude’s understanding of context and platform conventions will do most of the heavy lifting for you. With practice, you can develop a library of prompt templates you reuse (we’ll cover examples shortly) to make the process even faster.

Using the Claude API for Batch Repurposing (Automation)

For those who want to scale up and automate content repurposing (say you have dozens of articles to convert to social posts regularly), Claude’s API offers a powerful option. The API allows you to integrate Claude into your content workflow via code or no-code automation tools like Zapier.

What you can do with the Claude API: With a bit of setup, you can feed multiple articles to Claude programmatically and output social media posts for each, all in one go. For example, you could automatically convert 20 blog articles into 20 ready-to-post LinkedIn updates – a huge time saver if you’re dealing with volume. Using tools like Zapier or Make (Integromat), non-developers can set up “Zaps” that trigger Claude to generate content whenever new material is added to a folder or spreadsheet.

One team described an automation pipeline where a new idea in Slack became a full blog post via AI, which then auto-generated LinkedIn carousels, Twitter threads, emails, and video scripts – all without manual effort. The result was a consistent multi-platform presence and over 20 hours saved per week in manual work.

How to set it up: To use Claude’s API, you’ll need API access (a key or account from Anthropic, Claude’s creator). Once you have that, you can connect Claude with other apps. For instance:

Google Sheets + Claude + Social Media: You could list your article URLs or texts in a Google Sheet, and have a script or Zapier watch that sheet. For each new row (article), the automation sends the article content and a prompt to Claude. Claude returns the formatted social post text, which the workflow can then send to a social media scheduler or save for review. Claude via Zapier can even directly post to platforms – Zapier provides pre-built templates like “Create AI-generated social media posts with Claude (from a spreadsheet) and publish to Facebook” or “Generate LinkedIn posts with Claude and auto-post to LinkedIn”. These ensure the output follows each platform’s rules and format automatically.

Batch Processing via Code: If you or your team has coding skills, you can write a Python script (or use any language supported by the API) to send a prompt to Claude with your article and get the outputs. This can be looped for multiple articles. For example, you could write a script that reads all markdown files in a folder and for each one, calls Claude’s API to produce a Twitter thread and saves it to a text file.

Workflow Integrations (Zapier, etc.): As mentioned, no-code solutions can chain tasks. An example workflow: Trigger: New article published (on your blog or CMS) → Action 1: Claude API to summarize and create social posts → Action 2: Output goes to a content calendar tool or directly to social media APIs (LinkedIn, Twitter, etc.) for scheduled posting. Zapier’s Claude integration supports such multi-step Zaps. Claude will tailor content to each platform’s norms if you specify (e.g., it will keep Tweets under 280 chars, include LinkedIn-appropriate tone, etc.).

When using the API, you’ll use prompt templates in your automation that are similar to what you’d type in the chat. The difference is you might include variables for dynamic data. For example, a prompt sent via API (in a Zap or script) might look like: “Transform the following article into a Facebook post:\n{{article_text}}\nTone: friendly, Post length: 2-3 sentences highlighting a key point.

End with a question to encourage engagement.” The {{article_text}} would be filled in by the automation with each article’s content. We’ll provide sample templates next that you can adapt for API use as well.

Automation vs Interface – which to use? If you only occasionally repurpose content, the chat interface is likely all you need – it’s flexible and interactive. If you’re dealing with large volumes or want to “set and forget” a content pipeline, investing time in the API route pays off. It ensures every new article you produce automatically fans out into social content across your channels. Importantly, whether one-off or automated, the core principles are the same: clear prompts, good context, and a review step. Claude will handle the platform-specific details in each scenario.

Next, let’s dive into platform-specific prompt templates. These ready-to-use examples will help you get Claude to output exactly the kind of post you need for Twitter/X, LinkedIn, Instagram, Facebook, and Threads. Feel free to copy, tweak, and reuse these templates in Claude’s chat or your API scripts.

Repurposing Content for Twitter/X

Twitter (now known as X) thrives on brevity and attention-grabbing content. When turning an article into Twitter content, focus on punchy wording and the core nugget of insight that will make someone stop scrolling. Twitter posts can be up to 280 characters, so every word counts. Hashtags can be used sparingly for relevant keywords or trends, and an engaging hook or statistic often performs well. You might create a single hook tweet that teases the article, a multi-tweet thread that summarizes key points, or even share a quote from the article. Also consider list-style tweets (e.g., “3 takeaways from [Article]…”). Below are prompt templates for each of these tweet formats.

Hook Tweet

A hook tweet is a single tweet meant to spark curiosity about your article. It often presents a surprising fact, a bold statement, or a provocative question to entice readers to click the article link. The key is not to give everything away – just enough to make people want more. Claude can help craft a hook that resonates.

Template – Twitter Hook: Use this prompt to have Claude generate one or multiple hook options for Twitter. The template includes a placeholder for your article topic or title and encourages a question or curiosity gap.

Prompt: "Write 3 catchy one-tweet hooks to promote an article about **{{topic}}**. Each tweet should be under 280 characters and provoke curiosity without giving away the conclusion. Use a casual, intriguing tone and end with a question or a subtle call-to-action."

This will prompt Claude to produce something like 2-3 different one-liner tweets. For example, if the article is about remote work productivity, a hook might be: “What if working fewer hours could make you more productive? Here’s what our 1500-word study reveals…” Such hooks tease the content and invite readers to learn more, often by clicking the link you would include in a real tweet (you can add {{article_link}} at the end of the prompt or manually append the URL when posting). Claude understands how to format a curiosity-driven tweet like this and keep it within the character limit.

Twitter Thread

Twitter threads allow you to tell a longer story or break down the article’s key points across multiple tweets. This is perfect for summarizing a blog post in a series of bite-sized updates. The structure typically is: a strong opening tweet (the hook), followed by 4–10 tweets each hitting a main point or data from the article, and a closing tweet that might tie it together or invite engagement (often with a link to read more). Research suggests this structure works well – for example, start with a hook, use 8-10 tweets for content, and conclude with a summary or link back to the article.

Template – Twitter Thread: Use this prompt to have Claude turn an article into a threaded series of tweets:

Prompt: "Summarize the article **{{article_title}}** into an engaging Twitter thread. Start with a strong hook tweet to grab attention. Then write 6-8 tweets that each share a key point or insight from the article (max 280 characters each). End the thread with a final tweet that provides a takeaway or invites readers to read the full article (include a brief call-to-action like “Read more here → {{article_link}}”). Maintain a knowledgeable but conversational tone throughout."

Claude will generate a numbered list of tweets. For example, Tweet 1 might be a hook: “I analyzed 12 months of data on remote teams – and the results challenge everything we thought about productivity.” Tweets 2–7 would cover main findings or tips (one per tweet), and Tweet 8 could be a conclusion: “In summary, flexibility beats long hours every time.

For a deep dive, check out the full article → [link].” The prompt explicitly asks for a certain number of tweets and reminds Claude of the 280-character limit per tweet, which helps ensure the output is ready to post without trimming. You can adjust the number of tweets in the prompt based on how many points you want to include.

(Pro tip: If Claude’s first attempt at the thread is slightly over the limit in any tweet, you can reply: “Please ensure each tweet is under 280 characters” and it will fix the lengths. But usually the template above with the constraint noted will do fine.)

Quote Excerpt Tweet

Sometimes the best tweet is literally something quoted directly from your article – a nugget so insightful or eloquent that it stands on its own. Quote tweets like this can be powerful, especially if your article contains a strong statement, a memorable one-liner, or a statistic. The idea is to present the quote in quotation marks and optionally cite the source or author (which could be you or your company if it’s your blog). Claude can quickly scan the article to find a quote worth sharing.

Template – Quote from Article: Use the following prompt to extract a standout quote from your article and format it as a tweet:

Prompt: "From the article **{{article_title}}**, find one powerful sentence or phrase that would make a great stand-alone quote on social media. Provide it as a tweet with quotation marks, and add an attribution if appropriate (like the author's name or the article title). Keep it under 240 characters plus attribution."

For example, if your article says “Culture eats strategy for breakfast, especially in remote teams.” – Claude might output: ““Culture eats strategy for breakfast, especially in remote teams.” – from our latest article on building remote work culture” (with maybe a shortened link or the title of the article). This kind of tweet is short, impactful, and highly shareable. Don’t forget to include the article link in your actual tweet if you want people to click through. You can modify the prompt to include the link automatically by adding something like: “… and end with the article link {{article_link}}.”

Because we’ve asked Claude to find one powerful sentence, it will comb through the content for a candidate – typically a sharp insight or surprising fact. This saves you from manually hunting for quotes. It’s a quick way to create a Twitter (or Threads) post that packs a punch.

List-Style Tweet

List-style tweets are another engaging format – essentially compressing a few key takeaways or tips into one tweet. They often use numbers or bullet emojis to make the tweet easily scannable. For instance: “Top 3 lessons I learned about SEO:”. Since 280 characters is tight, usually 3–5 items can fit in one tweet if each item is just a few words. This format delivers multiple bits of value at once and tends to get saved or shared frequently.

Template – List Takeaways Tweet: Use this prompt to have Claude generate a single tweet that contains a list of key points:

Prompt: "From the article **{{article_title}}**, draft **one tweet** that lists 3 key takeaways or tips. Use a numbered or emoji list format (e.g., 1, 2, 3 or ✅, 📌) within the tweet. Keep the entire tweet under 280 characters. Make it informative and punchy."

This will instruct Claude to condense the article’s insights into a terse list. For example, you might get something like: “3 Quick Tips for Better Remote Meetings: Set a clear agenda; Keep video calls under 30 mins; Rotate who leads the discussion. #RemoteWork” — all within one tweet. Notice the use of an emoji or number for each item; the prompt allows either and Claude will often include them for clarity. You can specify your preference (emoji bullets vs. numeric) by adjusting the prompt wording.

List tweets are great for summarizing how-to articles or any post that naturally has a few concrete takeaways. They provide immediate value to the reader, who might then be intrigued to learn more detail in your full article. Feel free to also add a hashtag or two if relevant (as in the example, #RemoteWork), which you can include in the prompt if desired: “… and include the hashtag #RemoteWork.” Claude knows Twitter etiquette, so it typically won’t overdo hashtags unless asked.

Repurposing Content for LinkedIn

LinkedIn is a platform for professionals, so content here should educate, inspire, or inform in a slightly more formal (but still human) tone. When repurposing an article for LinkedIn, you have a higher character limit (~3,000 characters on posts, though it’s good to hook readers in the first 2–3 lines before the “See more” cutoff).

LinkedIn posts can be longer-form text, often formatted in multiple short paragraphs for readability. Popular styles include thought-leadership posts (sharing an opinion or insight), professional how-tos or tips, mini case studies (sharing a success story with results), and even carousel posts (PDF slides) for visual storytelling. Let’s go through templates for each of these:

Thought-Leadership Post

A thought-leadership LinkedIn post positions you (or your brand) as an authority. It often starts with a bold statement or personal insight to grab attention, then provides value (data, examples) and concludes by prompting discussion.

Claude can help you strike the right balance between professional and personable. A good formula is: Hook (opinion/insight) → Supporting point(s) (maybe a stat or example from the article) → Conclusion with a question or call-to-action.

Template – LinkedIn Thought Leadership: Use this prompt to generate an authoritative yet engaging LinkedIn post:

Prompt: "Write a LinkedIn post (around 200–300 words) that positions me as a thought leader on **{{topic}}**. Open with a strong personal insight or a counterintuitive opinion from the article to hook readers. Then, in a couple of short paragraphs, include 2–3 supporting points or stats from the article that back up the insight. Wrap up the post with a question or call-to-action inviting others to share their thoughts. Maintain a clear, confident tone – professional but with a human voice."

This prompt guides Claude to produce a structured post. For example, if the article is about AI in marketing, the output might start like: “Contrary to popular belief, more AI doesn’t mean less human touch in marketing – it can mean more. In my experience…” then it will weave in maybe a stat or finding from the article (“70% of marketers saw higher ROI when they combined AI tools with personal storytelling…”), and finally end with something like “How have you balanced tech and human touch in your strategy? ”.

By requesting a question at the end, we prompt engagement – a known strategy for LinkedIn posts to encourage comments. The citation here is just for illustration; Claude itself might output the stat without a citation in the text, which is fine for a LinkedIn post style.

This template is adapted from proven prompt formulas. It ensures you come off as knowledgeable and thought-provoking. Feel free to adjust word count – LinkedIn can handle longer, but remember people skim, so 300 words or less is often ideal.

Professional Insight Post

A professional insight post is a bit shorter and focuses on one specific insight or tip that would be useful to peers in your industry. Think of it as sharing a quick lesson learned or a best practice. It’s less about strong opinions (as in thought leadership) and more about actionable advice or a perspective shift. These posts often start with a line like “Tip: …” or “One thing I learned about [topic] is…”. They deliver value upfront.

Template – LinkedIn Professional Insight: Use this prompt for a concise, tip-driven post:

Prompt: "Turn the article **{{article_title}}** into a short LinkedIn post that shares a key professional insight or tip. Length: ~150–200 words (3–5 short paragraphs or bullet points). Start with a headline or bold statement (e.g., 'The biggest mistake in {{topic}} is…' or 'Pro Tip: …'). Then explain that insight with a brief example or reasoning from the article. Keep the tone helpful and authoritative. End with a simple question or encourage readers to comment with their experiences."

This will yield a focused post such as:

*”Pro Tip: Don’t measure productivity by hours worked. It sounds counterintuitive, but our latest project proved that the output (results) matters more than the clock. In one experiment from our article, a team cut their meetings by 50% and saw output rise 20%. The lesson: working smarter beats working longer every time.

Have you found quality beats quantity in your work? Share your experience!”*

In that example, the first line is a bold statement (which on LinkedIn you might even put in caps or with an emoji to stand out). Then it gives a quick example with a stat from the article, and ends by inviting others to comment. Claude will follow the prompt structure, producing something similar.

This format is great for distilling one big idea from the article into a LinkedIn-friendly package. You can also instruct Claude to use bullet points if you prefer (e.g., “share 3 quick tips from the article as bullet points”), but in this case we aimed for a mini-story format. Adjust {{topic}} to your subject and tweak the “biggest mistake” phrasing as needed.

Micro Case Study Post

LinkedIn audiences love concrete examples – hence the popularity of mini or micro case studies. A micro case study post tells a very short story of a challenge and a result, often with real numbers to demonstrate success. If your article describes a case study or you can derive one from its content, Claude can help format it for LinkedIn. Structure: Problem -> Action -> Outcome, all in one post, usually under 200-250 words. Including metrics (like percentages, time saved, revenue gained, etc.) makes it compelling.

Template – LinkedIn Micro Case Study: Use this to have Claude create a brief case study narrative:

Prompt: "Write a LinkedIn post as a micro case study based on **{{article_title}}**. Start by outlining the challenge or problem addressed in the article (1-2 sentences). Next, describe the action or solution that was implemented (2-3 sentences, referencing what the article did or suggests). Then highlight the outcome with 2-3 concrete results or metrics (e.g., percentage improvements, time saved, revenue gained) – you can list these as bullet points for emphasis. Conclude with one sentence about the key lesson learned. Use a factual, story-telling tone and keep it around 200 words. Format where appropriate with short paragraphs or a couple of bullet points for the results."

When Claude executes this, you’ll get something like:

*”Challenge: Our customer support team was overwhelmed with repetitive queries, slowing response times and hurting satisfaction.
Action: We introduced an AI chatbot (as detailed in our latest article) to handle FAQs, and trained staff to tackle only the complex issues.
Outcome (60 days later):

45% reduction in average response time
20% higher customer satisfaction scores
Saved 15 hours/week for the support team, reallocated to proactive outreach

Lesson: Smart automation can free your team to focus on what matters most – solving the tough problems.”*

In this example, the post is clearly formatted with bold subheadings (Challenge, Action, Outcome, Lesson) – LinkedIn allows simple formatting like line breaks and even emojis or limited Unicode symbols for bullets. Claude will likely produce a similar structure since we suggested it. Notice the use of metrics (45% reduction, etc.); we asked for that, and if the article provides such numbers, Claude will include them. If not, it might create plausible metrics (so double-check for realism!). You can always adjust them to real numbers from your case.

Micro case studies work well because they tell a success story in miniature. They build credibility and show tangible impact. The prompt above explicitly tells Claude to keep it concise and structured, which should result in a post that LinkedIn readers can quickly digest.

LinkedIn Carousel Content

A LinkedIn carousel is a post where multiple images or slides (often a PDF deck) can be swiped through. It’s great for presenting content in a visual, slide-by-slide manner – essentially turning your article into a mini presentation.

To repurpose an article as a carousel, think of breaking down the content into 5-10 slides with short text on each. The first slide needs a strong headline or question, the middle slides contain one key point each, and the final slide has a conclusion or call-to-action (like “Visit our blog for more!”). Claude can outline the text for each slide.

Template – LinkedIn Carousel Outline: Use this prompt to have Claude draft the text for each slide of a LinkedIn carousel post:

Prompt: "Convert the article **{{article_title}}** into a LinkedIn carousel (multi-slide post) outline. Provide the text for each slide as follows:

- **Slide 1:** A bold title or question that grabs attention (summarize the main theme in ~15 words).
- **Slides 2-5:** One key point or insight from the article per slide. Keep text brief (1-2 short sentences or a few bullet words per slide) so it’s easily readable on a slide.
- **Slide 6 (Final):** A concluding statement or call-to-action, e.g., 'Learn more on our blog' or a question to encourage comments.

Ensure the tone is professional and insightful, and that all slides feel connected. Output the slide texts in order, numbered."

This will lead Claude to list out something like:

Slide 1: “5 Ways Remote Teams Boost Productivity (Hint: It’s not about working more hours!)”
Slide 2: “1. Outcome Over Hours: The best teams measure success by results, not time spent.”
Slide 3: “2. Async Communication: Fewer meetings, more written updates = fewer interruptions + more focus.”
Slide 4: “3. Flexible Schedules: Let people work when they’re most productive – morale and output soar.”
Slide 5: “4. Smart Automation: Offload repetitive tasks to AI tools (like chatbots for FAQs).”
Slide 6: “5. Continuous Learning: Top remote teams share tips and learn weekly to keep improving.”
Slide 7: “Conclusion: It’s not about doing more, but doing it smarter. Ready to transform your workflow? Check out the full article for detailed strategies!”

In this example, each slide has a concise nugget of text. Notice Slide 1 poses a title with an emoji and hint, Slides 2-6 give numbered tips (assuming a 5-point list from the article), and Slide 7 acts as the final call-to-action. The prompt we gave asks for 6 slides (with slides 2-5 as content and 6 final).

You can adjust the number of slides depending on how much content you have – LinkedIn allows more, but remember each slide should ideally have very minimal text (big font, readable quickly). Claude’s output from this prompt will likely follow the bullet format we specified, making it easy for you to copy-paste each slide’s text into a presentation tool or LinkedIn’s post creator.

If your article doesn’t naturally break into a list, you can structure slides by subheadings or sections of the article instead. Just modify the prompt for “Slides X-Y” to reflect the breakdown you want. The key is telling Claude to keep slide text short. Visuals will be handled by you (perhaps you’ll design simple slides or use the text over a plain background), but Claude’s job here is to script the content of each slide.

(Tip: For design, tools like Canva or PowerPoint can take this text and make a nice PDF. But even without fancy design, well-written slide text as provided by Claude will carry the message.)

Repurposing Content for Instagram

Instagram is a highly visual platform, but captions and text still matter – especially for educational carousels or insightful reels. Repurposing an article for Instagram typically involves either crafting a punchy caption to go with an image (or a series of images), creating a carousel (multiple images swipable, similar to LinkedIn’s but usually more graphic-heavy), or scripting a short Reel video that conveys the key message on camera. The tone on Instagram tends to be more casual, catchy, or emotive, and the use of hashtags (usually 5-10 relevant ones) can boost discoverability. Also, emojis are commonly used to add personality. Let’s outline prompts for captions, carousel slides, and reel scripts:

Instagram Caption

When posting a single image or just an article thumbnail on Instagram, the caption should grab attention in the first line (because longer captions get truncated in feed) and then deliver a concise summary or teaser of your article. It can be slightly informal or story-like, and you often see a call-to-action like “Link in bio to read the full article” since Instagram doesn’t hyperlink URLs in captions. Hashtags (targeted ones) are important for reach.

Template – Instagram Caption: Use this prompt to generate an engaging caption with hashtags:

Prompt: "Write an Instagram caption to promote **{{article_title}}**. The caption should start with a hook or interesting question to stop scrollers (1 sentence). Then in 2-3 sentences, highlight a couple of fascinating points or an summary of the article in a fun, relatable tone (as if talking to a friend). End with a call-to-action inviting people to read more (e.g., 'Link in bio for the full story!'). Finally, suggest 5 relevant hashtags related to the article topic. Use emojis where appropriate to add personality, but keep them relevant."

For example, if the article is about healthy remote work habits, Claude might produce:

“Do your work-from-home habits actually make you less productive?
You might be surprised – our latest deep-dive reveals that working more hours isn’t the answer. From 5-minute stretch breaks to virtual coffee chats, it’s the small changes that boost your focus and happiness. Ready to level up your WFH routine? Link in bio for the full story!
#RemoteWork #ProductivityHacks #WorkFromHome #HealthyHabits #OfficeLife”

In this caption, the first line is a provocative question (with a lightbulb emoji to draw attention). The next lines tease content (like the misconception about working more hours, and a hint at solutions like breaks and coffee chats). It ends with a direct CTA “Link in bio for the full story!” (since you’d presumably have the article link in your bio or use an Instagram link tool).

Then it lists a few hashtags. The prompt asked for 5; Claude gave 5 (maybe mixing popular ones like #RemoteWork with niche ones like #ProductivityHacks). You can adjust the number of hashtags in the prompt if you want more or fewer – Instagram allows up to 30, but often 5-10 well-chosen tags are effective.

Instagram Carousel Slides

Instagram carousels are very popular for sharing educational or informative content, much like mini-infographics or slide decks. Repurposing your article into a carousel involves breaking it into visual slides. Similar to the LinkedIn carousel prompt, we’ll ask Claude to create slide-by-slide text.

However, on IG you might want an even more casual tone (depending on your brand) and possibly even shorter text per slide (because people flip through quickly on mobile). Also, you can incorporate a mix of single words or short phrases on some slides for dramatic effect.

Template – Instagram Carousel Slides: Use this prompt for Instagram-specific carousel copy:

Prompt: "Summarize **{{article_title}}** into an Instagram carousel with up to 10 slides. Provide the text for each slide:

- **Slide 1:** A catchy title or hook (max ~8-10 words) that draws interest, maybe with an emoji.
- **Slides 2-9:** Each slide should convey one key point or tip from the article. Use brief, punchy text (at most 1-2 short sentences or a few words) — something easy to read on a graphic. Feel free to use line breaks or emojis to make it visually clear.
- **Slide 10:** A final slide with a call-to-action or summary (e.g., 'Follow for more tips' or 'Check out the full article via link in bio').

Tone: keep it clear, bold, and friendly (Instagram style). Make sure the sequence of slides tells a coherent story or list. Output each slide's text on a new line prefixed by the slide number."

Claude will then output something like:

Slide 1: “Boost Your Productivity in 5 Surprising Ways”
Slide 2: “Cut Meeting Time: Fewer meetings = more time to get work done.”
Slide 3: “Take Active Breaks: A 5-min stretch can reset your focus.”
Slide 4: “Batch Tasks: Group similar tasks to maintain flow.”
Slide 5: “No Multitasking: Do one thing at a time for quality results.”
Slide 6: “Set Boundaries: Log off on time – avoid burnout.”
Slide 7: “(Image idea: before/after productivity chart)”
Slide 8: “Your productivity = your habits. Small tweaks, big results!”
Slide 9: “Ready to work smarter?”
Slide 10: “Link in bio for the full article & more tips!”

A few notes on this example: We asked for up to 10 slides. Claude gave 10, with slides 2-6 as numbered tips (5 tips total). Slide 7 in this output is interesting – it actually gave an “(Image idea: …)” which sometimes Claude might do if it interprets that you might include an image. You can either use that as a suggestion or ignore it if you just wanted text. You can prevent that by wording the prompt to focus on text only (the above prompt mostly does, but Claude might still be creative).

If it does include something like that and you don’t want it, simply remove those parts. Slides 8-9 in the example provided a kind of motivational reinforcement and a question – this might not always happen unless the article content needed more slides; you can combine or drop slides as needed. The final slide (10) clearly calls to action to read more (link in bio, etc.).

Feel free to adjust how many slides in the prompt. If your article has 3 main points, you might only need, say, 5 slides (Intro, point1, point2, point3, conclusion). The template above is for a maximal approach (10 slides) since the user prompt explicitly mentioned “Slide 1–10”. Claude will adhere to the structure you give. The text on each slide is short and punchy as instructed, which is crucial for Instagram where each slide should be digestible at a glance.

Once Claude gives you the text for each slide, you can design the carousel in a tool (or even directly in Instagram’s post creator by uploading a sequence of images). Many people use bright background colors and overlay this text, or create infographic-style slides. The heavy lifting of what to write on each slide is done by Claude with this approach.

Instagram Reel Script

Instagram Reels are vertical short videos (up to 60 or 90 seconds typically) often used for quick tips, mini-talks, or entertaining snippets. If you’re comfortable on camera (or even want to create an animated text video), scripting a Reel from your article can be highly effective.

The Reel script should be snappy and dynamic – usually starting with a hook in the first 3-5 seconds (to make viewers stop), then a few key points delivered in a lively way, and ending with a call-to-action or conclusion. You can also incorporate on-screen text cues or scene suggestions if needed.

Template – Instagram Reel Script: Use this prompt to have Claude draft a short video script:

Prompt: "Create a script for a 60-second Instagram Reel that distills **{{article_title}}**. Structure it as follows: 

- **Hook (first ~5 seconds):** Start with a compelling question, bold statement, or surprising statistic from the article to hook viewers.
- **Body (next ~45 seconds):** Briefly cover 3 key points or tips from the article. Each point should be concise (one sentence each, if speaking, with maybe a supporting phrase). Make them engaging as if I'm speaking energetically to the camera.
- **Closing (final ~10 seconds):** Wrap up with a clear call-to-action or takeaway. For example, encourage viewers to read the full article (e.g., "Check out our bio for the full story") or ask a question to prompt comments.

Write the script in a casual, enthusiastic tone (like talking to a friend). Include small stage directions or emoji for gestures if it helps (like *smile* or *point up*), and ensure the total script is about 150-180 words (which fits ~60 seconds when spoken)."

This prompt will yield a script along these lines:

Hook: “Ever feel like you work all day but get nothing done? Here are 3 productivity hacks you need to try!”

Body: “(1) The 2-Minute Rule: If a task takes less than 2 minutes, do it immediately. It’s a sneaky way to prevent procrastination!
(2) Take ‘micro-breaks’: Yep, 5-minute breaks every hour boost your focus (science says so!).
(3) Single-tasking > Multitasking: Ditch the multitasking – focusing on one thing at a time can skyrocket your efficiency.”

Closing: “Trust me, small changes lead to BIG results. If you want to dive deeper, check out the full article in my bio. Got your own productivity tip? Drop it in the comments!”

In this script, the hook is a relatable scenario followed by the promise of 3 hacks. The body enumerates 3 tips from the article (in a very conversational way, even injecting “science says so!” as color – Claude might do that to match the tone). Each is brief, which is good for pacing in a 60-second Reel. Notice the use of emojis and informal asides (”yep,” “trust me,” etc.) – this matches a typical Reel delivery style: enthusiastic and human.

The closing clearly tells viewers what to do next (read the article, comment with their tip). We specifically told Claude ~150-180 words; the output should be roughly that length, which times out to around a minute when spoken, given an average speaking pace. If it’s too long, you can ask Claude to shorten it or cut a point.

This script can be used as-is if you plan to record yourself talking, or even to create a text-based animated Reel (using the text-to-speech or just text overlays). The hook in the first seconds is crucial on Reels (and TikTok/YouTube Shorts, etc.), so always check that the first line is strong – if not, tweak it and you can ask Claude again with a modified hook. The prompt above ensures the hook is there and the call-to-action at the end.

Repurposing Content for Facebook & Threads

Finally, let’s look at Facebook and Threads. We group these because both are platforms suited for short-to-medium-length text posts and casual sharing (Threads, being Instagram’s text-based app, is akin to Twitter but with a 500-character limit and a conversational tone; Facebook allows longer posts but often shorter ones get more engagement).

The style on Facebook can be a bit more personal or narrative, and questions or bold statements at the start help catch attention as people scroll. Threads (as of now) doesn’t support hashtags and is more about real-time conversation, but repurposed content there can be similar to a tweet or a short LinkedIn-style thought, just without overly formal tone.

For repurposing an article to Facebook/Threads, consider creating a short-form post (a quick blurb or story) and/or a highlight summary post (maybe a few bullet-point insights). You might also simply use the same content as a Twitter thread or tweet, since Threads can accommodate that, albeit you can go a bit longer than Twitter per post. Let’s craft templates:

Short-Form Text Post

This is a brief post (perhaps 1–3 sentences or ~50-150 words) that encapsulates one key idea from the article in a conversational way. It could be an interesting finding or a provocative question that encourages comments. These work well on Facebook, where posts that feel personal or ask for opinions tend to perform better. On Threads, this would just be a slightly longer “thread” (pun intended) or even split into a couple of 500-char posts if needed.

Template – Short Facebook/Threads Post: Use this prompt for a quick, engaging text post:

Prompt: "Take a key point from **{{article_title}}** and write a short social media post (for Facebook or Threads) about it. Aim for 2-3 sentences maximum (around 80-100 words total). Start with a hook or question to grab attention. Then explain the point in a simple, relatable way as if talking to a friend. End with an invitation for others to comment or a thought-provoking question. Tone should be conversational and engaging (not overly formal)."

With this, Claude might generate something like:

“Did you know taking more breaks could actually make you more productive? At first I didn’t believe it, but our recent project showed that short breaks every hour led to better focus and output. Sometimes working less truly helps you do more. What little work habit has made a big difference for you?”

This example post starts with a question (“Did you know…?” with an emoji) to draw interest. It then shares an insight from the article in a personal tone (“At first I didn’t believe it, but…”) which works well on Facebook where authenticity resonates.

It ends by asking the readers about their experience, which is a great way to spark engagement through comments. It’s short, punchy, and feels like a friend sharing a cool tip they discovered – ideal for the more laid-back vibe of Facebook and Threads.

You can adjust the length in the prompt; for Threads, you’re limited to 500 characters per post, which roughly corresponds to this length anyway. If you wanted just one sentence or a very short post, you could constrain it further, but 2-3 sentences gives a bit of context plus a question.

Highlight Summary Post

A highlight summary post presents a quick list of a few major takeaways or interesting facts from the article, directly in the post. On Facebook, you could format this as a few bullet points or numbered items (perhaps separated by line breaks or emojis, since Facebook supports rich text formatting to an extent).

On Threads, you could post it as one message with line breaks (Threads does allow line breaks) or as a series of threaded posts if needed. This is somewhat similar to the list tweet, but you’re not as tight on character count, so you might expand the points slightly or include a bit more context.

Template – Highlight Summary (Bullets): Use this prompt to create a list-style post:

Prompt: "Summarize **{{article_title}}** into a few key bullet-point takeaways suitable for a Facebook or Threads post. Provide 3 to 5 concise bullet points (each one sentence or a brief phrase) that capture the most interesting insights or tips from the article. Start the post with a one-line intro (like 'Key takeaways:' or a catchy lead-in sentence). Use an emoji or a dash to denote each bullet. Keep the tone friendly and the language simple so a broad audience can quickly grasp it. End the post with a casual sign-off or question if it feels appropriate."

Claude will then produce something like:

*”3 Things I Learned about Remote Work:

Less is more: Shorter work hours can increase productivity!
Virtual coffee breaks = happier teams (we were surprised too!)
One size doesn’t fit all – flexibility is key for everyone’s schedule.

What’s your experience been with these?”*

In this mock output, it began with a title line “3 Things I Learned about Remote Work:” to set the stage. Then it lists 3 bullets, each prefixed with a lightbulb emoji (chosen in the prompt, but could be any symbol like - or other emoji). Each bullet is a short insight from the article: notice they’re phrased in a very accessible way, almost like fun facts or tips.

The first one even has a bit of emphasis (“Less is more: …”); Claude might italicize or not depending, but that’s fine either way. We also included a closing question (“What’s your experience…?”) to engage readers – since the prompt said “if appropriate”, Claude might or might not include it; in this case it did.

This format is great for Facebook, as it’s immediately eye-catching and digestible. People scrolling can see the emoji bullets and know this is a quick list of insights. On Threads, since it’s text-only, the same bullet list would appear similarly (Threads users often use line breaks and emojis to mimic bullet points too). If it’s a bit long for one Threads post (say 600 characters total), you could split into two posts, but usually 3-5 bullets of one line each should fit in under 500 characters. You might have to trim a bit if needed (Claude’s output tends to be pretty concise though).

We cited a source above in the output example to show that Claude can pull key insights – in reality, Claude’s response itself won’t cite, it will just state the insights. Always double-check that these summary points are accurate reflections of the article. The prompt ensures they should be, but as the human in the loop, verify if the article indeed supports those bullets. If something’s off, you can edit or ask Claude to correct the bullet.

Each of the templates provided in this guide can be adapted and combined. For example, you could instruct Claude to generate multiple formats in one go (“Give me a tweet and a LinkedIn post for this article”) – Claude’s large context understanding allows it to handle that, though it might be clearer to do one at a time for quality control. Also, don’t hesitate to iterate: if the first output isn’t perfect, refine your prompt or ask Claude to tweak the result (shorter, funnier, more formal, etc.). As an AI, it’s happy to oblige with revisions.

Conclusion

Turning a long article into a suite of short social media posts is like squeezing lemonade out of a lemon – you’re extracting all the flavor and serving it in refreshing, sippable portions. With Claude AI as your assistant, this process becomes highly efficient and even creative.

We covered how to use Claude’s chat interface for step-by-step repurposing, and how to leverage the API for automated, batch operations. We also provided a range of platform-specific prompt templates – from Twitter hooks and threads, to LinkedIn thought leadership and carousels, to Instagram captions, carousels, reels, and finally Facebook/Threads posts.

By using these templates and workflows, you ensure that your content is tailored to each platform’s style and audience, which is crucial – the tone and format that works on LinkedIn differs from what works on Instagram. Claude is aware of these nuances, especially when guided with clear instructions, and can help you hit the right note on each site. Remember to keep your brand voice consistent (you can always prepend your prompts with a reminder like “use a friendly, professional tone” or feed Claude examples of your style) so that even though the wording changes, your underlying voice doesn’t.

Finally, always review AI-generated content. While Claude can accelerate your workflow – marketers are seeing up to 80% boosts in productivity using AI for drafting content – your human eye ensures everything is accurate, authentic, and aligns with your intent. A quick edit pass will turn those AI drafts into polished posts ready to publish.

Now it’s your turn. Take one of your evergreen articles, pick a prompt template from above, and try it out with Claude. You’ll be repurposing like a pro in no time, maintaining a lively multi-platform presence without breaking a sweat. Happy content repurposing!