Repurposing Content Across Platforms Using Claude

Content repurposing means turning one piece of content into multiple formats – for example, transforming a blog post into LinkedIn updates, Twitter threads, newsletters, etc. It’s a proven strategy: 70% of small business owners already repurpose content, and those using AI for this report faster sales funnel progression and higher revenue.

A single podcast can spawn 40+ pieces of content in 4 hours, achieving 11× more reach. In short, repurposing maximizes your content’s impact across platforms without needing to “reinvent the wheel” each time.

Why Claude? Claude (by Anthropic) is an AI assistant with powerful capabilities that make content repurposing faster and easier. Claude’s extremely large context window (up to 100k tokens, ~75,000 words) means you can feed in long-form text like full blog articles, video transcripts, or podcast transcripts and get coherent outputs. With the right prompts and context, Claude adapts content to different platform styles while preserving your core message and brand voice. This guide will walk through clear workflows and prompt templates to turn one piece of content into dozens of platform-optimized pieces using Claude.

We’ll cover common repurposing paths – Blog → LinkedIn, YouTube → Twitter (X), Podcast → Blog post, Blog → Instagram/Facebook, and Long-form → Email Newsletter – with step-by-step workflows and ready-to-copy prompt examples for each. The tone here is instructional and workflow-driven, so you can apply these techniques immediately. Let’s dive in!

Blog Posts to LinkedIn Content

LinkedIn is a prime channel for repurposing blog content into bite-sized, professional insights. Your in-depth blog posts can fuel multiple LinkedIn updates that establish thought leadership. LinkedIn’s audience expects clarity, authority, and a conversational yet professional tone, so our workflow will focus on distilling your blog’s value in that style. We’ll explore three LinkedIn formats you can create from one blog: thought-leadership posts, carousel posts, and short posts with hooks.

Workflow: From Blog to LinkedIn Thought-Leadership Post

Identify the Core Insight: Read your blog post and extract the one or two key insights or takeaways that would resonate with a professional audience. This could be a surprising statistic, a solution to a common problem, or a trend highlighted in the post.
Outline a Mini Story: LinkedIn posts perform well when they tell a brief story or share a personal angle. Frame the core insight as a story or an opinion. For example, you might start with a personal experience or a bold statement related to the blog’s topic.
Add Evidence or Examples: Include 1–2 stats, examples, or brief case studies from the blog to add credibility. If your blog post contains data (“e.g. 95% of consumers prefer…”), incorporate that. This establishes authority in a LinkedIn context.
End with Engagement: Wrap up the post by asking a question or prompting reflection to encourage comments. LinkedIn’s algorithm favors engagement, so ask readers for their take or if they’ve experienced something similar. A simple call-to-action like “What do you think?” can spark discussion.
Maintain Tone: Write in a clear, confident tone – professional but human. Avoid jargon; imagine you’re sharing advice with a colleague over coffee. On LinkedIn, an approachable tone coupled with expertise builds trust.

Prompt Template – Blog to LinkedIn Post: To help Claude generate this, you can use a prompt like:

“You are a B2B content strategist. Transform the following blog post into a 250–300 word LinkedIn thought-leadership update. Open with a personal insight or bold opinion about the topic, drawn from the blog. Include 2–3 specific stats or examples from the post to add credibility. Maintain a clear, confident tone (professional yet conversational). End the post with a question that invites readers to reflect or comment.”

In practice, you would then paste your blog content after this prompt. For example, one expert prompt suggests: “Write a 300-word LinkedIn post on [topic]. Open with a personal insight or bold opinion, include 2–3 stats or specific examples, and wrap up with a prompt for discussion or reflection. Keep it clear, confident, and human.” Using a prompt like this, Claude will output a well-structured LinkedIn post that you can tweak and publish.

Workflow: Repurposing a Blog into a LinkedIn Carousel

Carousel posts (multiple slide decks) are hugely popular on LinkedIn for sharing a series of tips or insights. From one blog post, you can create a carousel by breaking it into visual slides that users can swipe through. Here’s how:

Extract Key Points: Scan your blog and pull out 3–5 of the most valuable tips, steps, or takeaways. Each of these will become one slide in the carousel. For example, if your blog is “10 Ways to Improve Marketing ROI,” choose 5 major tips from those 10.
Craft a Hook Slide: The first slide needs a hook to entice readers. This could be the blog post title rephrased as a question or a bold statement. (E.g., “Struggling with ROI? Here are 5 fixes…”). Keep it short and curiosity-provoking.
Draft Slide Content: For each key point, write 1–2 sentences for that slide. Keep language brief and punchy – slides should be easily digestible. Focus on one takeaway per slide. If possible, include a simple graphic or icon idea for each to visualize it (Claude can suggest ideas, though you or a designer will create the actual images).
Final Slide CTA: The last slide should have a call-to-action. This might be “Follow for more tips,” “Visit our blog for full details,” or a question asking which tip was readers’ favorite.
Tone and Design Notes: Tell Claude to format the language for Instagram/LinkedIn tone – clear, bold, and casual. This means straightforward wording, maybe an occasional emoji for flavor (if appropriate for your brand), and line breaks for readability.

Prompt Template – Blog to Carousel Slides: You can prompt Claude to generate carousel copy like so:

“Extract 5 slide ideas from the blog content below for a LinkedIn carousel. Slide 1: A short, curiosity-based hook title. Slides 2–5: Each slide should present one key insight or tip from the blog in 1–2 sentences, using clear and bold language. Slide 6 (final): A closing slide with a call-to-action (e.g., question or “read more on our blog” prompt). Keep the tone conversational and engaging, as if each slide is speaking directly to the reader. Provide the output as numbered slides.”

For example, a similar prompt from an expert suggests: “Extract 3 carousel post ideas from this blog. For each: write a hook slide (short, curiosity-based), 3–5 slides of practical insight (one takeaway per slide), and a final slide CTA to save or share. Format for Instagram tone – clear, bold, and casual.” You can adjust the number of slides as needed. Claude will output text for each slide, which you can then design into an actual carousel document or PDF for LinkedIn.

Workflow: Short LinkedIn Posts & Hooks from a Blog

Not every LinkedIn post needs to be long; you can also create quick-hit posts from your blog content – for example, a one-liner insight or a provocative question derived from the blog. These are great for sparking engagement or sharing a quick tip. Steps to create short-form posts:

Find “Snackable” Tidbits: Go through your blog and highlight a few punchy sentences or insights that can stand alone. This might be a strong quote, a surprising fact, or a concise tip.
Create a Hooking Statement: Turn that tidbit into a hook. For instance, if your blog says “Content recycled across channels gets 3x more engagement,” a short LinkedIn post could start with “3× more engagement. That’s what repurposing your content can achieve.” – a bold opener followed by a brief explanation or your take.
Keep it Under 150 Words: Aim for brevity – perhaps 2–3 sentences total. One approach is a hook line + a follow-up sentence + a question. E.g., “Most blog posts don’t have to die on your website. I turned one article into 5 LinkedIn posts and watch engagement soar. Are you doubling down on your content?” This format grabs attention and invites interaction.
Use Hashtags if Relevant: For LinkedIn, 2–3 niche hashtags can help visibility. Extract relevant keywords from your blog or industry (e.g., #ContentMarketing, #SEO) and append them, ensuring they flow naturally with the post (Claude can add these if instructed).
Leverage Multiple Posts: Repeat this process to generate several standalone posts from one blog. Each short post can tackle a different point or angle. This way, one article might yield a week’s worth of LinkedIn micro-posts. In fact, experts note that a single blog often contains “5–8 viral moments worth sharing” and multiple insights that can become 10+ social posts.

Prompt Template – Micro LinkedIn Posts: You can get Claude to create a set of short posts. For example:

“From the blog content below, generate 3 concise LinkedIn post ideas (max 100 words each). Each should start with a bold hook or interesting fact from the blog, followed by 1–2 sentences of explanation, and end with a question to prompt engagement. Maintain a helpful, upbeat tone. Include one relevant hashtag in each post.”

Claude will then output a few distinct mini-posts ready for LinkedIn. This helps “multiply” your content – as one LinkedIn user put it, “That one blog post contains 10+ LinkedIn posts you already paid for… Stop creating from scratch. Start multiplying what you already have.”.

Bonus – Turning a Tweet into a LinkedIn Carousel: Repurposing isn’t one-directional from long-form to short; you can also expand short content into larger formats. For instance, if you have a high-performing Tweet (or X post), you can convert it into a LinkedIn carousel by elaborating on each point. The process is similar to the blog carousel: use the tweet’s main idea as the hook slide, and then break down its components or implications over the next slides.

Prompt Template – Tweet to Carousel:

“You are a social media strategist. Take the following tweet and expand it into a 5-slide LinkedIn carousel. Slide 1: Use the tweet’s main message as a hook title (in a few words). Slides 2–4: Elaborate on the tweet’s key points or sub-ideas – one point per slide, in 1–2 sentences, providing more context or examples. Slide 5: A final slide with a question or call-to-action encouraging engagement. Maintain the original tone of the tweet (e.g., witty or motivational) but adapt language for LinkedIn’s professional audience.”

This way, a single Tweet can blossom into a richer piece of content on LinkedIn, giving it new life and reaching a different audience. Claude can automate much of this expansion, ensuring the tone and message stay cohesive across formats.

YouTube Video to Twitter (X) Thread

Long-form videos (like a YouTube tutorial or talk) contain a wealth of information that can be distilled into text. One highly effective repurposing path is turning a YouTube video into a Twitter (X) thread. Twitter threads allow you to share a series of tweets that tell a story or break down insights, which is perfect for summarizing a video’s key points in a catchy, sequential format.

Why Threads? Twitter (X) is fast-paced and thrives on concise, punchy content. A thread lets you chain together multiple tweets (each up to 280 characters) to convey a longer narrative or list – ideal for extracting multiple insights from a video without losing the quick-hit style that Twitter users expect. Our workflow will involve using Claude to analyze a video transcript and generate a thread with an attention-grabbing start and a strong call-to-action end.

Workflow: From Video Script to Engaging Tweetstorm

Obtain the Transcript: First, get the text of your YouTube video (many videos have auto-transcripts, or you can use a transcription tool). Claude’s large context window can handle very long transcripts – up to around 6 hours of audio (≈75,000 words) at once – so you can usually feed the entire transcript to it. This means Claude can thoroughly analyze the video’s content in one go.
Identify Key Takeaways: Ask Claude (or do it yourself) to extract the video’s core points or highlights. For example, these might be the problem addressed, the “aha” solutions or tips provided, and any compelling facts or outcomes mentioned. In one successful approach, creators have Claude find “the core pain point, the magic solution, and a quantifiable outcome” from a video before writing the thread. Essentially, distill the video down to a handful of must-share insights.
Craft the Hook Tweet: The first tweet in the thread needs to capture attention. Options for a great hook include: a surprising statistic or claim from the video, a bold question, or a provocative statement. E.g., “I automated a task and saved 10 hours a week – here’s how” could be a hook if the video is about an automation hack. Claude can emulate a “viral style” hook if instructed. In fact, providing a couple of example viral tweets as a style guide can help Claude produce a punchy first tweet.
Break Content into Tweets: Take each key takeaway and devote one tweet to it. A good structure is to have ~5–9 tweets in total: after the hook, use 3–7 tweets for main points or story beats from the video, then 1 tweet as a conclusion or CTA. Ensure each tweet naturally leads to the next. For instance: Tweet 2 might set up the problem context, Tweets 3–5 outline solutions or tips given in the video, Tweet 6 shares a quick example or case, etc. Keep tweets concise and impactful – Claude will help trim wording to fit 280 characters.
Add a Conclusion/CTA: The last tweet should wrap up the thread. This could be a summary plus a call-to-action, such as “Check out the full video for a demo” with the YouTube link, or a question to prompt replies. Also consider adding “Follow for more [topic] tips!” to convert readers into followers.
Optimize Tone for Twitter: In your prompt, note that Twitter favors a casual, bold tone. Use short sentences, line breaks, and even the occasional emoji to convey tone (sparingly – maybe one or two relevant emojis if on brand). Also, no need for excessive formality – write as if talking excitedly to a peer. Claude, when guided with the right style, will ensure the thread is “scroll-friendly” (high-signal, direct).

Prompt Template – Video to Twitter Thread: Here’s a template you can use with Claude:

“You are a world-class social media copywriter. Turn the YouTube video transcript below into a compelling Twitter thread of 7 tweets. Tweet 1: A strong hook that highlights the most surprising or valuable insight from the video (aim to intrigue readers). Tweets 2–6: In each tweet, explain one key point or lesson from the video, using a conversational tone and occasional emojis for emphasis. Keep each tweet under 280 characters and make sure it flows logically to the next. Tweet 7: A final tweet that concludes the thread with a call-to-action – for example, encourage readers to watch the full video (include the video link) or ask a question to spark engagement. Maintain an energetic, informative tone throughout.”

If your video has specific sections (e.g., chapters or steps), you could specify those as well. In one real example, an automation video was repurposed by prompting Claude to analyze the transcript and generate 3 distinct “viral” thread options by studying some example viral tweets first. While that was an advanced approach using examples, the above single prompt is usually sufficient for most needs. Claude will produce a numbered list of tweets in the thread. Review each tweet, ensure the hook is eye-catching, and that none of the tweets exceed Twitter’s character limit (Claude usually respects it, but double-check and trim if needed).

Tip: If you want to ensure a high-quality thread, you can feed Claude some inspiration. For instance, include a few bullet-point examples of great tweets or a brief style description (“tone: witty and analytical, similar to @someInfluencer’s threads”). Claude “understands how different platforms work” and can adjust tone accordingly, so providing context like “Twitter is fast-paced and conversational” can nudge it to produce on-point results.

Bonus: Video to Blog Post Outline

In addition to social media snippets, you can repurpose a video into a blog post or at least an outline for one. This is useful if, say, you have a YouTube tutorial and you want to create a complementary article for SEO. Claude can quickly turn a video transcript into a structured blog outline (and even draft prose if needed).

Workflow for Outline: Feed Claude the video transcript and ask for a blog post outline with sections. Specify the desired structure (e.g., Introduction, Main Points as H2 sections, Conclusion). Claude will scan the transcript for logical groupings of content.

Prompt Template – Video to Blog Outline:

“Analyze the following video transcript and create a detailed blog post outline from it. The outline should include: an Introduction that sets the stage (using the video’s context), 3-5 main sections capturing the major points or topics discussed (give each section a descriptive title), and a Conclusion that wraps up the insights from the video. Where appropriate, include brief bullet points under each section indicating sub-points or examples (derived from the video). Format the outline with clear section headings (H2 level for main sections) and sub-bullets for supporting details. Ensure the outline flows in a logical order as presented in the video.”

Claude will produce a nicely formatted outline. For example, if the video was a 30-minute interview about startup marketing, the outline might come out with headings like “Introduction”, “The Importance of Branding (as discussed by [Guest])”, “Social Media Strategies – 3 Tips”, “Using Data to Drive Decisions”, “Conclusion”. Each with a bullet or two.

You can then use Claude (or a human writer) to flesh out these sections into a full blog article. This video-to-blog approach helps you double dip on content – people who prefer reading can get value without watching the whole video, and you gain SEO content on your site. Plus, you’ll maintain consistency: because Claude uses the transcript, the blog will accurately reflect what was said in the video (just more organized).

Podcast Episode to SEO-Friendly Blog Post

Podcasts are often rich in conversational content, stories, and insights. However, audio alone isn’t indexed by Google and might not reach those who prefer reading. Repurposing a podcast episode into a well-structured blog post can significantly extend its reach (and give you a SEO boost). This process can be a bit complex due to the free-flowing nature of podcasts, but Claude can handle it by following a structured multi-step prompt.

Key Goals: When turning a podcast into a blog, aim to: (a) extract the main themes and insights discussed, (b) impose a clear structure with headings (H2/H3) since blogs need organization, (c) maintain the original meaning while making the text more concise and reader-friendly, and (d) possibly include direct quotes from the podcast to preserve the voice and add authenticity.

Workflow: From Podcast Transcript to Article

Transcribe the Podcast: Get the full transcript of the episode. This might be lengthy (30–60 minutes of audio can be 5k–10k words or more), but as mentioned, Claude can ingest large transcripts (tens of thousands of words) easily.

Summarize the Episode: Start by having Claude generate a ~300-word summary of the podcast’s main points. This condenses the content and ensures you (and the AI) have a clear grasp of what the episode covered. It’s like creating an abstract – helpful for writing the intro and for overall focus.

Identify Key Themes & Takeaways: Next, extract the 3–5 key themes or sections of the discussion. Podcasts often naturally break into topics or stories. For each theme, note what the main insight or conclusion was. Also, have Claude pull 3–5 memorable quotes from the speakers – things said in the podcast that were impactful or quotable. These quotes will be great to sprinkle in the blog post (readers love direct quotes, and it gives authenticity).

Craft a Catchy Headline: Ask Claude to suggest a few potential blog post titles (H1) that capture the essence of the episode. A good title might highlight the biggest draw or promise of the episode. For example, if the podcast was an interview with an expert about productivity, a headline might be “Expert X on Productivity Hacks: How to Save 10 Hours a Week”. Ensure it’s SEO-friendly by including relevant keywords (Claude can help with that if you specify the keyword to include).

Outline the Blog Structure: Now, outline the blog post. This should include an Introduction, a section for each key theme identified (these will be your H2s or H3s), and a Conclusion. Claude can generate this outline. Each section title should reflect the content (e.g., “The Biggest Challenge in [Topic] – and How to Overcome It” if that was discussed). Under each section, map which quote or insight will go there. Essentially, you’re creating a roadmap for the article.

Write the Introduction: Have Claude draft an engaging intro that hooks the reader and explains why the podcast topic is relevant. The intro should set up what’s to come in the article. Often, it works well to mention the podcast name or guest and tease the key topics. (e.g., “In a recent episode of YourPodcastName, we sat down with [Guest] to discuss [topics]. In this article, we’ll break down the most valuable insights – from [Theme A] to [Theme B] – and share practical takeaways you can use.”). The intro should be concise and inviting.

Develop Each Theme into Paragraphs: For each theme/section, have Claude expand it into a few paragraphs. Instruct it to reference the podcast conversation – e.g., “Guest Jane Doe explained that…” or “One major point discussed was…”. This ties the content back to the source. Use the quotes identified: integrate one quote per section if possible, with proper context (Claude can do this: “Integrate the following quote: ‘[…]’, and comment on it.”). The writing should transform the spoken dialogue into a more structured exposition: remove filler words, clarify points, but keep the original tone (if the podcast was friendly and humorous, let some of that come through in the writing). Also, consider SEO by naturally incorporating any target keywords related to the topic into headings or body – you can instruct Claude, “ensure the section about X mentions the term Y for SEO.”

Conclusion and Call-to-Action: Write a conclusion that summarizes the key insights and perhaps encourages readers to listen to the full episode for more details. The conclusion can also plug related resources (e.g., “Don’t miss our earlier episode on [related topic]” or “Subscribe to the newsletter for more insights.”). Claude can draft this if prompted to “wrap up with a conclusion that reinforces these takeaways and suggests the podcast for deeper insight.”

Review & SEO Touches: Once Claude produces the full draft, review it. Ensure the language reads smoothly (sometimes AI can be overly formal – feel free to lighten it to match your blog’s voice). Check that headings are appropriately tagged (H2 for main, H3 for sub, etc.) and include keywords where relevant. Also ensure all quotes from the podcast are accurate and attributed correctly (you may need to lightly edit quotes for clarity, but don’t stray from the meaning). You now have a solid article! Optionally, you might add images or embed the podcast player for multimedia richness.

Prompt Template – Podcast to Blog Chain: While you can do the above steps one by one (and that can yield the best control), you can also feed Claude a multi-step prompt chain to perform the sequence in one go. For example:

“You are an expert blog writer. I will provide a podcast transcript. Follow these steps: (1) Summarize the entire podcast in ~300 words, capturing main points and takeaways. (2) Identify 3–5 key quotes that are memorable and encapsulate important ideas (mark them as quotes). (3) Propose a catchy, SEO-friendly headline for a blog post about this podcast. (4) Outline the blog post structure with an introduction, a section for each main theme (give each a title), and a conclusion. (5) Write the introduction paragraph that hooks the reader and mentions the podcast context. (6) For each section in the outline, write a detailed paragraph explaining that theme, linking back to what was said in the podcast (use third-person narrative, e.g., The host discussed… The guest pointed out…). Integrate one of the identified quotes into each relevant section with context. (7) Conclude the blog post with a summary and a call-to-action to listen to the full episode. (8) Ensure the tone is informative and engaging, and that the final article flows coherently. Now here is the podcast transcript:”

This is a lengthy prompt, but Claude can handle it and will produce a comprehensive draft covering all steps. In fact, a similar prompt chain was shared by a Claude user for automating podcast-to-blog conversion, which followed nearly these exact steps. The result will likely need minimal editing – just polish and add any links or images (perhaps a headshot of the podcast guest or relevant diagrams) before publishing.

By using Claude for this workflow, what used to take hours of listening, note-taking, and writing can be done in minutes. You ensure your podcast’s insights live on in text form – capturing search traffic and providing value to those who skim content. Plus, you now have material for newsletters, social posts, and more derived from the same episode, keeping your content ecosystem tightly integrated.

Blog Post to Instagram & Facebook Content

Social media platforms like Instagram and Facebook thrive on short, engaging content with a more casual and visually-oriented tone. A long blog post can be repurposed into multiple pieces of micro-content for these platforms – from a snappy caption to a multi-image carousel or even story content. The key is to simplify and add a social spin: make it more conversational, possibly playful, and ensure it encourages interaction (likes, comments, shares). Here we’ll focus on turning a blog into Instagram/Facebook captions, carousel text, and other micro-content.

Workflow: Summarize & Social-ize the Tone

Condense the Core Message: Unlike LinkedIn where a bit of length is okay, on IG/FB you want to get to the point quickly (especially in the first line of a caption, which is often all people see before clicking “…more”). Read the blog and extract the single biggest takeaway or most interesting point for the social post. If it’s a listicle blog (“10 Tips for X”), perhaps pick the top 1-2 tips to highlight. If it’s a thought leadership piece, identify a one-liner thesis or a provocative question it raises.

Adapt the Tone for Social: Instagram and Facebook generally allow a more informal, emotive voice. Write as if talking to a friend. It’s fine to use first-person or second-person (“I” or “you”) more liberally. Also, feel free to include emojis to convey tone or break up text (Claude can insert them if you mention it, e.g., “use emojis where appropriate”). For instance, a professional statement “Repurposing content can significantly extend your reach” might become “Repurposing your content is a total game-changer – you can reach so many more people without starting from scratch!” in social tone.

Write a Compelling Caption: Structure the caption with a strong opening line that stops the scroll, followed by a brief explanation or story, and a call-to-action or question at the end. On Instagram, opening with a question or bold statement works well (e.g., “Ever feel like your blog posts die after a week?” as an opener). Keep sentences short and digestible. Use line breaks to avoid a wall of text (Claude can output with line breaks if instructed). For Facebook, similar rules apply, though you might be able to write a tad longer since “see more” is more readily clicked if the content is interesting.

Include Hashtags and Emojis (Tactically): Instagram especially benefits from hashtags. Have Claude suggest 5–10 relevant hashtags based on the blog’s topic (you might then choose the top 3–5 of those to actually post, to avoid looking spammy). Emojis can be used as bullet points or to add personality (e.g., use for a checklist item, lightbulb for an idea). Make sure they match your brand’s vibe. Facebook supports hashtags and emojis too, though hashtags are less commonly used there; one or two broad ones are fine.

Create Carousel/Text Posts: If the blog has multiple points, consider making a carousel for IG/Facebook (Facebook also has an album post format for multiple images, which you can simulate as a carousel of images). The process is akin to the LinkedIn carousel described earlier: hook in the first image, then each subsequent image covers one tip or idea. Claude can generate the text for each image/caption. You can even ask Claude to suggest image ideas for each slide (e.g., “Slide 3: an icon of a calendar” if the tip is about scheduling – though you’ll need to create or find actual images yourself or with a design tool).

Generate Micro-Content Blocks: Beyond captions and carousels, a blog post can be mined for quote graphics or quick facts. For example, ask Claude to pull the most quote-worthy sentence from the blog – something brief and impactful. This could be turned into a text-over-image post or a tweet graphic. It’s a good practice to have a few “soundbite” pieces like this. An example: your blog might say “Consistency beats creativity when it comes to content.” That’s a punchy quote to share. Claude can help identify these or even rewrite a point in a more quotable way if needed.

Prompt Template – Blog to Instagram Caption: Here’s a prompt to generate a social media caption:

“You are a social media copywriter. Convert the following blog post into an engaging Instagram caption of about 150–200 words. Start with a hook that grabs attention in the first sentence (you can use a question or bold statement). Then summarize the main point of the blog in a friendly, relatable tone – as if chatting with a peer – and include one quick example or metaphor if it fits. End with a question or call-to-action that encourages readers to comment or share (e.g., ‘Have you tried this?’ or ‘Tag someone who…’). Use line breaks to separate ideas and include 2 relevant emojis to add personality. Also, suggest 3-5 hashtags that would fit this content at the end of the caption.”

This prompt guides Claude to produce a ready-to-use caption, complete with hashtags. For example, after providing your blog text, Claude might output:

“Ever feel like your blog content is going unnoticed?
You’re not alone – and there is a solution. In my latest blog, I discovered the magic of repurposing: turning one blog post into 5+ pieces of content for different platforms. Why spend 10 hours creating new stuff, when you can spend 1 hour to multiply what you’ve got? It’s like recycling, but for ideas – and the result is more reach, less work.
Here’s my challenge for you: take one of your old posts and turn it into a tweet, a LinkedIn post, and an Instagram tip. Your content deserves a second life!
Have you ever repurposed content? Let me know below
#contentstrategy #marketingtips #worksmarter”

Claude will likely generate something along these lines. You might get different wording, but the essence should be there – a hook, a friendly explanation, and a question prompt. Tweak any language as needed to fit your exact voice (e.g., maybe you don’t use winky faces or certain slang – you can remove or instruct against that).

Prompt Template – Blog to Social Carousel: For a carousel on IG/FB, you can reuse the earlier prompt in the LinkedIn section, just adjusting tone if needed. For instance:

“Create an Instagram carousel outline from the following blog post. Include 5 slides: Slide 1: Hook title (very short and catchy). Slides 2-4: One key tip or insight from the blog per slide, phrased in a casual, encouraging tone (5-10 words for the title of the slide, and one sentence elaboration if needed). Slide 5: A final slide with a call-to-action or question (e.g., ‘Share this post if it helped you!’ or ‘Which tip was your favorite?’). Provide the text for each slide in a list format. Use emojis if appropriate to emphasize points (like for a checkmark).”

Claude will return something like:

Slide 1: “Give Your Blog Posts New Life” (Hook)
Slide 2: “1. Summarize & Share – Turn key points into quick LinkedIn posts.”
Slide 3: “2. Tweet It Out – Condense your blog into a Twitter thread.”
Slide 4: “3. Make a Micro-Video – Film yourself highlighting the main idea.”
Slide 5: “What will you repurpose?” (CTA)

(This is just an illustrative example of what might come out.) You can then design images for each slide accordingly and use the text as captions or overlay.

In short, Claude helps infuse a social-media-friendly tone and format into your content. It “understands” the need for visuals and brevity on these platforms. By leveraging prompts that ask for hooks, hashtags, and casual language, you ensure the output is tailored for IG/FB specifically, rather than just a generic summary.

Micro-Content: Long Article to Short-Form Bits

It’s worth noting a general strategy: any long article (or video/podcast) can be systematically broken into short-form content blocks for social media. In fact, you can create a “content matrix” where one piece yields quotes, tips, Q&A posts, etc. Claude can automate a lot of this extraction. For example, you might instruct Claude: “From this 2000-word article, generate: a tweet-length tip, a 50-word Facebook post, and a 30-character headline idea for a graphic.” Because of Claude’s ability to handle large context and follow structured instructions, it’s adept at bulk-generating these snippets.

One advanced prompt from a content creator was: “Create a 7-day repurposing plan based on this blog post. Include post types (tweet, carousel, short video, email), platform suggestions, and key message for each day.” – effectively letting Claude brainstorm a week’s worth of micro-content ideas from one source. The output might say Day1: LinkedIn post about X, Day2: Tweet thread about Y, Day3: IG Reel about Z, etc., each with a one-liner summary of what to post. This kind of planning prompt is great for seeing all the possibilities at once.

In summary, use Claude to squeeze more juice out of your long content. It can isolate the “quotable moments,” rephrase sections into social-media-speak, and ensure you always have a steady stream of posts drawn from your substantial pieces. Consistently repurposing in this way means your message stays unified across platforms while meeting each platform’s style.

Long-Form Content to Email Newsletter

Email newsletters are a powerful way to engage your audience on a more personal level. If you have a long-form piece (be it a blog post, a report, or a collection of content), you can transform it into an email that feels curated and digestible. The content might be similar to a blog, but the tone and format of emails differ: newsletters often sound more personal (“Hello, dear reader…”), may include a roundup of several points or pieces, and should have a clear call-to-action (click, reply, etc.). Let’s go through how Claude can assist in repurposing for email:

Workflow: From Article to Newsletter

Decide on Newsletter Format: Are you creating a single-story email (focused on one piece of content) or a digest (covering multiple recent pieces)? Claude can handle both, but you’ll prompt differently. For a single-content newsletter, you’ll essentially rewrite the blog in a more conversational email style. For a digest, you might compile summaries of say 2-3 articles into one email. For this guide, we’ll focus on the common case: one long article to one newsletter email.

Write a Catchy Subject Line: The email subject is crucial for open rates. Derive a subject line from your content’s hook or benefit. It should be short (maybe 5-10 words, under ~50 characters to display fully) and intriguing. Claude can generate a list of options if you ask (e.g., “Give me 5 subject line ideas under 50 characters that would make someone want to open this email about [topic]”). For example, from a blog about content repurposing, a subject might be “From 1 Post to 20 Pieces: My Secret” or “Don’t Waste That Blog Post”. One marketing expert’s prompt advice is: “Give me 10 subject lines for an email about [topic]. Use curiosity, emotion, or urgency. Each under 50 characters.” – this yields plenty of ideas.

Personalize the Greeting/Intro: Newsletters can start with a greeting like “Hi [Name],” (if you use an email tool to insert the name) or a more general “Hey there,”. The first sentence often sets a personal tone or states why this email is worth the reader’s time. For example: “I just published something on our blog that I had to share with you – it’s all about getting more mileage out of your content.” Claude can be instructed to include a greeting and write in first-person if that’s your style.

Summarize in a Conversational Tone: The body of the email should cover the main points but usually more concisely than the blog. Think of it as telling a friend about the blog you wrote. You might say: what problem it addresses, a couple of key insights, and then encourage them to read more. Keep paragraphs short (1-3 sentences) because long blocks can be daunting in email. Use occasional rhetorical questions or comments like “(it’s easier than you think, trust me)” to maintain a casual vibe. Also, if it’s a digest, you might use bullet points – Claude can format those if asked (e.g., “Provide the key takeaways as a bulleted list”).

Include a Call-to-Action (CTA): Since the goal might be to drive traffic or engagement, include a clear CTA. Commonly, this is a link to read the full blog post: like a button or a bolded link saying “Read the full article”. Or it could be asking for a reply or to check out something else. Instruct Claude to conclude the email with a CTA of your choice (you can specify which, or let it infer based on context). For example: “If you want to see all 10 tips in detail, click here to read the full post on our site.” (You’ll hyperlink that in your email platform.)

Keep the Email Scannable: Ask Claude to ensure the format is email-friendly: perhaps a short intro, then maybe a subheader or bolded line, then a few bullet points (if listing things), etc., ending with a sign-off. You can even have Claude output some elements in Markdown or HTML if you plan to copypaste to an email template (some advanced users do that, but it’s optional). At minimum, ensure there are line breaks between logical sections.

Maintain Brand Voice but Loosen Up: In emails, you can often be more informal than on your blog. Use contractions (“you’ll” instead of “you will”), maybe even throw in a light joke or aside if appropriate. Since Claude can take into account project instructions or style guides if provided, you might have already configured it with your brand voice. If not, you can explicitly say in the prompt “tone: friendly and upbeat, as if chatting with a colleague, but still authoritative on the topic.” This helps the AI hit the right balance between personable and informative.

Prompt Template – Blog to Email Newsletter: Below is a sample prompt to convert a blog post into an email. This one assumes we want a single-topic newsletter:

“You are an email marketing copywriter. Turn the below blog post into an email newsletter. Include: (1) a compelling subject line (less than 50 characters) that captures the main idea (provide 2-3 options for this), (2) a greeting and intro that hooks the reader and explains why this topic matters to them, (3) a brief summary of the blog’s key points in a conversational tone – you can use a couple of bullet points if appropriate or just short paragraphs, (4) a clear call-to-action for the reader to read the full blog (e.g., a ‘Read more’ link prompt), and (5) a friendly sign-off. Write in first person (as if I, the author, am speaking directly to one subscriber). Keep the tone warm, helpful, and slightly playful while providing value.”

When you provide your blog text with this prompt, Claude will generate something like:

Subject Line ideas: “Reuse, Recycle: Your Content Edition” / “One Post, 5 Platforms (How-to)”
Email Body:
“Hi there,
Ever hit publish on a great blog post and then wonder… now what? (I’ve been there.) This week, I wrote about a trick every content creator should steal: repurposing your content to get more mileage from every word.
In a nutshell, here’s what you need to know:
• One piece = many posts: I’ll show you how I turned a single article into a LinkedIn post, a Twitter thread, and even an Instagram carousel. Yes, really.
• Save time, reach more: This strategy saved me hours and brought in 3× more engagement. Why make new content from scratch when you can adapt what you’ve got?
Curious to see how it’s done (and how you can do it too)? Read the full post here [Link] for the step-by-step playbook and actual prompt templates to try.
Give it a go and hit reply to let me know what you repurpose first! I’d love to hear your wins.
Cheers,
[Your Name]”

Notice in this hypothetical output: It starts conversationally, uses a rhetorical question, bullet points to highlight benefits, and then plugs the full article with a link. It ends with an invitation for engagement (“hit reply”) which is great for fostering a community feel via email. We even see an emoji in the subject and arrow in text to draw attention, which are common newsletter tactics. Claude can produce such outputs because we explicitly asked for those elements.

One more example from another source: “Turn this blog post into an email newsletter with a catchy subject line and call-to-action.” – this very direct prompt has been cited as a go-to for marketers. It emphasizes the subject and CTA, which are key.

Batch Newsletters and Automation

If you’re an agency or manage a lot of content, you might want to automate creating weekly digests. Claude’s API or integrations (more on that soon) can be used to feed in multiple pieces (like the titles of your top 3 blog posts of the week and their summaries) and have Claude compose a single newsletter that curates all of them. You’d prompt it with something like: “Here are brief summaries of 3 articles [list].

Write an email to subscribers that briefly introduces each article in a friendly way, and includes a link and a reason to read each one. Start with a warm intro and end with a sign-off thanking them for reading.” Claude would then act like your newsletter curator, merging multiple inputs into one coherent email. This saves a ton of time when done in bulk – some advanced users have pipelines where every Friday the week’s content is auto-summarized and emailed out.

For now, if you’re doing one at a time, the manual Claude.ai chat interface works great. If you prepare a prompt template like the one above, you can reuse it each time you have a new blog to convert to an email. Just paste in the new blog content and get a fresh newsletter draft ready to send.

Using Claude.ai vs Claude API for Repurposing Workflows

All the above workflows can be executed through the Claude.ai web interface (which is great for individual content marketers and small teams) or scaled up via the Claude API (useful for agencies and power users who want to automate batch processes). Let’s discuss how to leverage each approach:

Claude.ai (Web Interface) – Interactive Repurposing

Claude.ai’s chat interface is the primary way most will use Claude. It’s as simple as opening a new chat, giving the prompt (and content) and getting your result. Here are some tips for using Claude.ai effectively in this context:

One Conversation per Source: Start a fresh chat for each piece of content you’re repurposing. This keeps Claude’s context focused. For example, paste your blog and prompt in one chat. For a different blog, open a new chat. This avoids any bleed-over or confusion between different content pieces.

Utilize “Projects” (if available): Claude has a “Projects” feature for premium users where you can set a knowledge base or persistent instructions. For instance, you could create a project “Repurposing” and upload your brand guidelines and some example content pieces. This means every prompt in that project will have context on your writing style, tone, and preferred formats. Claude will then better mimic your brand voice across all outputs. If you’re not on a paid plan, you can still manually paste in a short style guide at the start of a chat (e.g., “Our brand voice is friendly, uses humor, but remains professional. We avoid slang and use Oxford commas,” etc.).

Iterate with Claude: The chat format lets you refine outputs with follow-ups. If the LinkedIn post it wrote is a bit off, you can say “Can you make it shorter and more casual?” and it will adjust. Or “Great, now give me three options for the hook line.” This interactivity is powerful – you essentially have an assistant writer who can make tweaks quickly. Don’t be afraid to ask Claude for revisions; it’s much faster than doing it all manually.

Copy Prompts for Reuse: Maintain a library of the prompt templates we discussed. You might keep a document or note with headings like “Blog->LinkedIn prompt,” “YouTube->Twitter prompt,” etc. Each time you need to do that task, copy it into Claude, fill in any placeholders (like [topic] or paste the content), and run it. This ensures consistency in what you’re asking for.

Quality Check: Always review Claude’s output. While Claude is very good, you are the final editor. Check facts if any were introduced (Claude might occasionally fill gaps with assumptions – usually it sticks to provided content, but double-check any numbers or names it outputs). Ensure the tone truly matches what you want. Over time, as you refine prompts and maybe give Claude feedback, the first drafts will be closer and closer to perfect.

Claude.ai is user-friendly and requires no coding. It’s the recommended path for most content marketers and solopreneurs who want to streamline repurposing one piece at a time. Now, for those looking to scale up…

Claude API (and Integrations) – Scaling and Automation

For agencies or content teams dealing with volume (e.g., 20+ pieces a week) or wanting to integrate AI repurposing into their workflow tools, the Claude API offers flexibility. With the API, you can connect Claude to other apps – think content management systems, Google Sheets, Airtable, automation platforms (Zapier/Make), etc. – to automate repurposing at scale. Here are some use cases and tips:

Batch Processing Multiple Pieces: Suppose you have 20 blog posts and you need a LinkedIn post for each by tomorrow. Instead of running 20 manual chats, you could set up a script or automation: feed each blog into Claude API with a prompt for LinkedIn conversion, and output to a document or spreadsheet. In fact, Claude for Sheets™ is a Google Sheets add-on that lets you use Claude directly in a spreadsheet. You could have a column with blog text and a formula that generates the repurposed content in the next column. This is “bulk mode” and can save countless hours. An example: a social media agency could paste 50 quotes in one sheet column and get 50 expanded carousel texts in another column via the API – all in one go.
Automated Workflows with Make/Zapier: There are community examples where users set up Make (Integromat) scenarios: e.g., when a new blog URL is added to Airtable, it triggers a Claude API call that transforms the blog text into social media posts for various platforms, and then stores them back in Airtable. One such workflow described: Trigger: New record with a blog link. Action 1: Scrape the blog content (using a tool like Dumpling or Apify, integrated into Make). Action 2: Send the content to Claude (via API module) with different prompts for different platforms – e.g., one prompt to generate a LinkedIn post, another for an Instagram caption, another for a Facebook post. (Claude’s API can be called multiple times or you can use one prompt that asks for all outputs in one go – but usually one per output is simpler to manage). Action 3: Receive those outputs and automatically populate an Airtable “Generated Content” table with the results (so your team can review/edit later). Action 4 (optional): Possibly schedule or directly publish them via social media APIs or scheduler tools.This kind of setup might sound technical, but tools like Zapier and Make are mostly no-code with modules for these steps. The key is writing good prompts within those modules (which this guide provides!). The community example literally showed separate Claude modules: one taking scraped text -> LinkedIn post, another -> Instagram caption, etc. So Claude is doing the heavy writing, and the automation just pipes data around.
Google Sheets + API for Bulk Rewriting: Let’s address a scenario: You have a Google Sheet with 20 YouTube video transcripts and you want 20 Twitter threads. Using the Claude API (via a Google Apps Script or the Claude for Sheets plugin), you can iterate over each row, call Claude with the transcript and your thread prompt, and fill the next cells with the resulting tweet thread text. There are tutorials and tools out there, for instance, Claude and Google Sheets integration via n8n or direct API. This essentially turns Claude into an assembly-line worker that processes line after line of content without you having to copy-paste each one.
Weekly Newsletter Automation: Another cool use – as touched on earlier – you can have a script gather the week’s blog headlines and links, feed it to Claude with a “write a newsletter” prompt, and even auto-send that via an email service. People have built “AI newsletter assistants” this way. For example, a Substack writer might use Claude’s API to summarize their own recent posts into a “weekly recap” email, saving them the effort of writing it manually.
API vs Claude.ai Output: Note that the model behind Claude.ai and the API is the same (you can choose versions like Claude Instant, Claude 2, etc.). So the quality of writing is identical. The difference is just in how you’re accessing it. The API gives JSON responses (raw text) that you can then plug into systems. So when scaling, ensure you handle things like rate limits and costs – the API may charge per output length, etc., so generating 100 pieces will have an associated token cost (still likely far cheaper than human hours for first drafts!). Always test on a small batch first.
Maintaining Consistency at Scale: One challenge with scaling is making sure each output still follows your brand voice and desired structure. We recommend storing your prompt templates in a consistent place (maybe even version-controlled). Some advanced teams create a prompt that includes dynamic fields. For example, in Make you could have a single prompt text like: “Transform this [ContentType] into a [OutputType] for [Platform]…” and then fill those placeholders dynamically from Airtable fields. This way you have one module that could handle blog->LinkedIn, tweet->Instagram, etc., by feeding it the right parameters. A simpler method is just have multiple specific modules as in the earlier example (one for each conversion type) – which might be easier to debug.
Example of an Agency Use-Case: Imagine a content agency that produces a monthly report (PDF) for a client. They could use Claude’s API to automatically: summarize the PDF into a blog post, break that blog into a series of LinkedIn posts, convert one insight into an infographic outline, and draft an email announcement for the report. All triggered by simply uploading the report to a certain folder. This is not far-fetched – these building blocks exist with Claude. In one case study, an AI enthusiast built a “content repurposing factory” using n8n (an automation tool), Claude, and other services, which could turn one newsletter into 20+ pieces across platforms. The general feedback: such AI-driven processes can make repurposing “88% faster” than manual work.

In summary, Claude.ai is perfect for most day-to-day repurposing – it’s intuitive and you get to guide the output in real time. Claude API (with integrations) becomes valuable when you have repetitive tasks at scale or want to build repurposing into your content pipeline seamlessly. Even if you’re not a developer, low-code tools can let you use the API. The main effort is upfront setup; once done, you have a content machine that can turn one piece into dozens with minimal supervision.

Conclusion & Next Steps

Content repurposing is a game-changer for marketers, solopreneurs, and agencies who want to maximize reach without proportional effort. With Claude as your AI partner, you can turn a single piece of content into a whole ecosystem of posts, threads, and articles tailored to each platform’s audience. The key is to use structured workflows and clear prompts (like the templates provided) so that Claude understands the role, task, context, output format, and constraints for each job. As we’ve seen, Claude can maintain your tone across formats, whether it’s a professional LinkedIn article or a casual Instagram caption, especially if you feed it good guidance upfront.

To recap, we covered:

Blog → LinkedIn: how to extract insights from a blog and reshape them into LinkedIn thought-leadership posts, carousels, and short updates (with examples of prompts to do each).
YouTube → Twitter: how to convert video transcripts into Twitter threads with hooks and CTAs, plus creating blog outlines from video content.
Podcast → Blog: a step-by-step method to turn conversational podcast content into structured, SEO-friendly articles (and potentially other spin-offs like LinkedIn posts as well).
Blog → Instagram/FB: summarizing and infusing social tone into captions, creating carousels, and pulling quote graphics or micro-content, to meet the more visual, informal style of these platforms.
Long-form → Email Newsletter: rewriting content in a personal, value-packed email format, with catchy subject lines and engaging calls-to-action, ensuring your subscribers get the highlights in their inbox.
Claude.ai vs API: understanding when to use the chat interface for on-the-fly repurposing, and when to invest in API-driven automation for scaling up (e.g., bulk transforming 20 pieces at once, or integrating with tools like Google Sheets or Make.com for end-to-end workflow).

As you implement these, remember to review and refine. AI gives you a first draft that’s 80-90% there in seconds; your insight and tweaking make it 100% and on-brand. Over time, you’ll likely build a library of Claude prompts and maybe even custom “styles” within Claude for different content types (Claude allows saving prompt presets or using the Styles feature to quickly apply a tone/style). This will streamline things further – soon, repurposing will feel like a natural part of your content routine, not an extra chore.

Next Steps: Pick one piece of content you’ve made recently – perhaps your latest blog post or a video – and try one of the workflows from this guide. For instance, use the Blog→LinkedIn prompt and see what Claude generates. Post it (after a bit of polishing) and observe the engagement. Many find that repurposed content can outperform the original, because it’s optimized for the platform and reaches people where they prefer to consume content. Track your results: you might find, for example, that your LinkedIn audience reacts more to a point made in a blog when it’s presented as a stand-alone LinkedIn post. That’s valuable feedback to guide your future content strategy.

Finally, keep exploring creative repurposing. The prompts given here are starting points. Feel free to modify them, combine them, or come up with new ones. Claude is quite flexible – you can ask for help brainstorming ideas too (e.g., “Claude, what are 5 ways I could repurpose an hour-long webinar?”). There’s a growing community of marketers sharing prompt ideas and successes, as hinted by some sources we cited. Leverage that collective knowledge, and soon you’ll have your own repurposing system in place.

By using Claude for content repurposing, you’re effectively multiplying the impact of every piece of content you create. As one creator put it, “Build once. Create everywhere.” That’s the power of AI-driven repurposing – more output, more reach, less wasted potential. Happy repurposing!